Site Redesign

My role: End-to-end product designer. UX strategist, interaction designer, and visual designer.

Summary: Merlone Geier Partners is a large, private investment real estate group. As lead UX strategist, and lead UI designer, I was responsible for a full site redesign. Goals were to establish the company’s credibility among the various key audience groups by highlighting the companies service differentiators and to increase brand awareness by refreshing brand’s image by designing a new website with a modern and easy to use interface.