Rami Waiche Lead Product Designer

Subscription Ink Replenishment Service

My role: Interaction Design Team Lead on HP's subscription services team.

Summary: My team is responsible for supporting our 13+ million, and growing, subscribed customers of our HP Instant Ink (ink replenishment subscription). Projects include acquisition, rentention, pilot and new product introductions, maintaining and improving our e-commerce/payment management platforms, and conversion funnel optimization.

Visit HP Instant Ink

HP Instant Ink

Connect with me and we can talk through how I lead design improvements that resulted in a 30% increase in customer enrollment rates. One of the most impactful lifts for the org since Instant Ink launched 10 years ago.

Subscription Ink Replenishment Service

Enrollment funnel optimized for ease of use, conversion, and reduced abandonment

Account usage and management portal